Private Reserve

/PRY-vit rih-ZURV/
📊Business

Marketing term suggesting higher quality, no legal definition.

Full Definition

Private Reserve is a marketing term used on wine labels implying superior quality, but it has no legal definition in most countries. It may indicate barrel selection, special lots, or simply marketing. Some wineries use it meaningfully; others arbitrarily. Buyer should research specific producers' practices.

Related Terms

reservespecial selectionmarketing

See Also

quality levelslabeling
Primary AromasBack to GlossaryProof

More terms starting with P

Palate

The taste and texture sensations of wine in the mouth.

Parcelle

A specific plot of vineyard land.

Perlage

The quality and behavior of bubbles in sparkling wine.

Petrol

Kerosene-like aroma in aged Riesling.

pH

Measure of acidity strength in wine.

Phenolics

Chemical compounds affecting color, texture, and flavor.