Mailing List

/MAY-ling list/

Waiting list for allocation to high-demand wines.

Full Definition

A mailing list is a customer database for wineries with demand exceeding supply. Members receive periodic allocation offers. For cult wines, lists can have multi-year waits. Members may need to purchase every release to maintain position. The allocation system creates artificial scarcity and prestige.

Related Terms

allocation cult wine waitlist

See Also

marketing scarcity

Magnum Back to Glossary Malic Acid

More terms starting with M

Maceration

Soaking grape skins in juice to extract color, tannin, and flavor.

Madeirized

Wine showing oxidation and heat damage, like Madeira.

Magnum

A 1.5-liter bottle, holding two standard bottles.

Malic Acid

A tart acid in grapes, converted to lactic acid during ML.

Malolactic Fermentation

Bacterial conversion of tart malic acid to softer lactic acid.

Master of Wine

The most prestigious wine qualification worldwide.