Wine Business
Wine Program Management
Pricing, lists, cellars, procurement, and service, running the program.
20 lessons4,724 practice questions1 certification exam~7 hrs of reading
What you’ll master
Define the full scope of the beverage director role in a corporate hospitality context, distinguishing it clearly from the restaurant sommelier position
Distinguish between a wine list that is a collection of bottles and a wine program that embodies a coherent point of view
Explain how a wine list functions as a sales tool and communication device, not merely an inventory catalog
Evaluate the three primary markup models, flat multiplier, tiered multiplier, and cost-plus, and identify which approach is appropriate for a given program and guest profile
The curriculum
20 lessons01
The Beverage Director's Role: Foundation, Scope, and What Excellence Actually Looks Like
16 min read225 practice questions
02
Program Vision & Identity: Building a Wine Program with a Point of View
18 min read218 practice questions
03
Wine List Architecture: Designing Lists That Sell
20 min read235 practice questions
04
Pricing Strategy & Margin Engineering: Building a Wine List That Works Financially and for Your Guests
19 min read212 practice questions
05
Cost of Goods & Financial Management: Running a Wine Program Like a Business
18 min read271 practice questions
06
By-the-Glass Program Economics: The Engine, the Math, and the Guest Experience
22 min read321 practice questions
07
Procurement & Purchasing: Building a Supply Chain That Serves the Program
20 min read235 practice questions
08
Inventory Management: Controlling the Cash in Your Cellar
18 min read215 practice questions
09
Cellar Management & Storage: Protecting Inventory, Preserving Quality, Running a Professional Cellar Operation
22 min read270 practice questions
10
Sparkling & Champagne Program: Selling Bubbles at Every Price Point
25 min read227 practice questions
11
Fortified & Dessert Wine Program: Building the Most Profitable Pour on Your List
20 min read234 practice questions
12
Staff Training Design: Building a Wine-Literate Team That Sells
23 min read246 practice questions
13
Service Standards & Tableside Excellence: The Rituals That Build Revenue
23 min read224 practice questions
14
Wine Faults: Diagnosing, Communicating, and Managing Flawed Bottles
20 min read274 practice questions
15
Menu Integration & Chef Collaboration: Building a Wine Program That Works with the Kitchen
20 min read237 practice questions
16
Guest Experience & Revenue Maximization: Turning Every Table into a Wine Opportunity
19 min read189 practice questions
17
Events & Special Programming: Winemaker Dinners, Tastings, and Revenue Events
21 min read184 practice questions
18
Technology & Systems: The Digital Infrastructure of a Modern Wine Program
19 min read248 practice questions
19
Multi-Unit & Corporate Program Management: Scaling Wine Excellence Across Locations
19 min read222 practice questions
20
Sustainability, Ethics & Compliance: Running a Responsible Wine Program
22 min read237 practice questions
Wine Program Management Exam
LockedComplete all 20 lessons to unlock the exam and earn the Wine Saint Certified: Wine Program Management credential. A free account tracks your lessons and holds your certificate.