France Mastery · Lesson 8
Côte de Beaune: Chardonnay's Greatest Terroir
Learning Objectives
- →Describe the Côte de Beaune's north-to-south geography and explain the geological shift that makes it the world's premier white wine zone
- →Identify the key communes of the Côte de Beaune, match each to its dominant grape variety and style profile, and explain why Pommard and Volnay differ so dramatically from Meursault and Puligny-Montrachet
- →Explain what distinguishes Meursault, Puligny-Montrachet, and Chassagne-Montrachet from one another at the level of soil, style, and price, and translate those differences into guest-facing recommendations
- →Name and locate the four Grand Cru white wine vineyards in the Puligny/Chassagne cluster, including Le Montrachet and its shared appellation boundary, and explain why each commands its specific position in the hierarchy
- →Identify the benchmark producers for each major commune. Coche-Dury, Comtes Lafon, Roulot, Leflaive, Ramonet, Bonneau du Martray; and articulate the production philosophy and price tier that each represents
- →Explain the significance of Corton and Corton-Charlemagne as the only red and white Grand Crus respectively in the Côte de Beaune, and describe the Hospices de Beaune and its role in the wine world
- →Use St-Aubin and Santenay as value-oriented alternatives when guests want Côte de Beaune quality at accessible price points
Côte de Beaune Geography and the White Wine Shift
The Côte d'Or, Burgundy's "Golden Slope," is divided into two halves at the town of Beaune. The northern half, the Côte de Nuits, is almost entirely Pinot Noir country: structured, powerful, age-worthy reds from Gevrey-Chambertin down through Vosne-Romanée and Nuits-Saint-Georges. The southern half, the Côte de Beaune, is something different. It runs 25 kilometers from Ladoix-Serrigny in the north, adjacent to the last communes of the Côte de Nuits, south to Santenay, and it produces both the most important reds in the Côte de Beaune (Pommard, Volnay) and the greatest white wines on Earth (Meursault, Puligny-Montrachet, Chassagne-Montrachet). Understanding why both exist in the same strip of hillside requires understanding one fundamental shift in geology.
The critical transition is in the soils. As you travel south along the Côte de Beaune, the bedrock changes character. The limestone becomes lighter, more chalky, and better drained. Clay content decreases relative to pure limestone. By the time you reach Meursault and Puligny-Montrachet, the soils are so limestone-dominant and so well-drained that they would be too thin and too cold for great Pinot Noir, but they are ideal for Chardonnay, which loves limestone, tolerates well-drained soils that would stress Pinot, and develops its characteristic tension and minerality in exactly these conditions. Pinot Noir, by contrast, performs best mid-slope where there is enough clay to retain some water. Where the clay thins and the limestone takes over, Pinot Noir loses the water retention it needs during the stress of summer; Chardonnay steps in and excels.
The Côte de Beaune's climate is marginally warmer than the Côte de Nuits, sometimes only by a degree or two, but that difference is meaningful at this latitude. The more reliable summer warmth in the southern half of the Côte d'Or allows Chardonnay to reach full phenolic maturity with consistency. Combined with Burgundy's continental climate, with cool nights preserving acidity and warm days building ripeness, the result is the defining characteristic of great white Burgundy: simultaneous richness and tension. A Meursault Premier Cru can be simultaneously opulent and tightly wound, giving generously now while demanding patience for a decade of further development.
The appellation system reinforces this geography. The Côte de Beaune has four appellations worth understanding as anchor points: Aloxe-Corton and Beaune in the north (mixing red and some white); Pommard and Volnay for reds; and then the great white commune triumvirate, Meursault, Puligny-Montrachet, and Chassagne-Montrachet, in the southern stretch. Each of these communes has its own geological fingerprint, its own characteristic style, and its own tier of price. The student who can describe these differences fluently holds a significant advantage on the floor.
One orientation note: the Côte de Beaune is not a monolith. The slope faces predominantly east and southeast, catching morning sun and early warmth. Individual parcels vary in their exact aspect, elevation (typically 250–300 meters for the best sites), and soil depth. These micro-variations explain why Premier Cru "Perrières" in Meursault tastes more tensile than Premier Cru "Charmes," even though they're a few hundred meters apart on the same hillside. This specificity, the capacity of place to express itself in the glass, is the argument for everything Burgundy charges.
Pro Tip: When guests ask why white Burgundy costs so much more than white wines from other regions, the geological argument is your most persuasive tool. Say: "The limestone soils in this specific strip of hillside in the Côte de Beaune have been producing wine in the same style for centuries. There's a very small amount of it; a Grand Cru like Chevalier-Montrachet is only 7 hectares total, compared to the 50,000+ hectares of Chablis. When the supply is measured in hundreds of cases rather than millions of bottles, and when every serious collector in the world wants it, the price reflects reality."
Aloxe-Corton, Pommard, and Volnay, The Red Wine Communes
The northern third of the Côte de Beaune is Pinot Noir country before the white wine shift takes hold, and it contains some of the most important red wines in the world outside the Côte de Nuits.
Aloxe-Corton and the Corton Grand Cru. Aloxe-Corton sits at the northern edge of the Côte de Beaune, just south of the village of Ladoix-Serrigny. Its claim to greatness is the Corton hill, a distinctive rounded massif that juts out from the escarpment and is shared among three communes: Aloxe-Corton, Pernand-Vergelesses, and Ladoix-Serrigny. From this hill come the only Grand Cru red and the only Grand Cru white in the entire Côte de Beaune.
Corton (red Grand Cru) is the largest Grand Cru on the Côte d'Or at approximately 160 hectares, a substantial size compared to Chambertin's 12.9 hectares or Romanée-Conti's 1.8 hectares. This scale means Corton is more available than most Grand Crus and represents one of the more approachable entry points to the tier. The wines are big, structured, and tannic by Côte de Beaune standards, often compared to the Côte de Nuits in their architecture. They need significant bottle aging, typically 10–15 years from a good producer in a good vintage. Key producers: Domaine Comte Senard, Domaine Follin-Arbelet, Bouchard Père & Fils (the single largest owner), Louis Jadot, and Faiveley.
Corton-Charlemagne (white Grand Cru) is one of the most distinctive white wines in Burgundy. The name commemorates the Emperor Charlemagne, who reportedly insisted on replanting part of the Corton hill with white grapes after his wife complained that red wine was staining his beard. The apocryphal story aside, the wine is real: planted on steep, white limestone soils on the upper part of the Corton hill, Corton-Charlemagne produces powerful, mineral, long-lived Chardonnay with a characteristic smoky, buttery richness quite different from the wines of Meursault or Puligny. It is one of the greatest white Burgundies and among the longest-lived; top examples need a decade of aging and can develop for 20 years or more. Key producers: Louis Latour (the largest single owner), Bonneau du Martray (which held a monopole on the single best parcel and remains a benchmark), and Coche-Dury (tiny production, stratospheric pricing, and the most sought-after version).
Beaune. The town of Beaune gives the entire appellation half of its name. The wine is not Grand Cru, as there are no Grand Crus in Beaune, but there is a strong and diverse tier of Premier Crus covering much of the hillside above the town. Beaune Grèves, Beaune Fèves, and Beaune Cent Vignes are among the more distinguished. The négociant houses of Bouchard Père & Fils, Louis Jadot, and Joseph Drouhin all own significant Beaune Premier Cru holdings and are reliable sources. The town is also home to the Hospices de Beaune, a medieval hospital founded in 1443 by Chancellor Nicolas Rolin, which owns significant vineyard holdings donated by benefactors over the centuries. Each November (the third Sunday of the month), the Hospices holds its annual charity auction at which barrels of the new vintage are sold to international buyers. The auction is one of the wine world's most watched events, both as a charitable act and as a barometric read on the vintage's perceived value before much of the wine has been released.
Pommard. Moving south past Beaune, you reach Pommard, the most powerful, structured, and full-bodied red wine commune of the Côte de Beaune. There are no Grand Crus in Pommard, but the two best Premier Crus, Rugiens and Épenots, are considered by many experts to be of Grand Cru quality. Rugiens in particular, with its iron-rich, deep clay soils, produces wines of remarkable depth, color, and tannic backbone. The Pommard style is often described as the most "Gevrey-like" wine in the Côte de Beaune: dark-fruited, structured, and requiring patience. Key producers: Domaine du Comte Armand (which holds the monopole of Clos des Épenaux, a distinguished parcel within Épenots), Domaine de Courcel, and Domaine Ponsot.
Volnay. Directly south of Pommard, across an invisible boundary, the entire character of the wine shifts. Volnay produces the most elegant, perfumed, and silky red wines in the Côte de Beaune, often compared to Chambolle-Musigny in the Côte de Nuits for their feminine, lifted quality. The soils here become lighter and more limestone-dominant, and the aspect shifts slightly. The result is Pinot Noir of extraordinary aromatic delicacy: violet, red cherry, rose petal, a barely-there silkiness of tannin. A notable quirk of Volnay: the appellation boundary technically extends into Meursault to the south, but red wine produced from those Meursault parcels must be labeled "Volnay Santenots" by convention. The red wine is Volnay in style, even though the vines are in Meursault. Key Premier Crus: Caillerets, Champans, Clos des Chênes, Taille Pieds. Key producers: Domaine de la Pousse d'Or, Domaine Marquis d'Angerville, Domaine Michel Lafarge, and Domaine Hubert de Montille.
Pro Tip: The Pommard vs. Volnay contrast is one of the clearest examples of terroir in action, and one of the most useful floor tools you have. A guest who loves Pommard wants power and structure: "It's the most muscular red in the Côte de Beaune, dark fruit, firm tannins, needs time." A guest who loves Volnay wants elegance: "It's the most perfumed red in the Côte de Beaune, silk tannins, floral, you can drink it relatively young." Same hillside, different soils, completely different wines. Every guest who gets this explanation leaves understanding Burgundy better.
Meursault, Burgundy's Great White Wine Village
Meursault is the largest white wine village in Burgundy by volume and arguably the most famous white wine address in the world after Le Montrachet itself. It has no Grand Cru, a gap that wine historians have attributed to a combination of historical accident and political maneuvering, but its best Premier Crus are, by almost universal critical consensus, Grand Cru quality in everything except the official designation.
The Meursault style is the richest, roundest, and most immediately accessible of the three great white wine communes. The soils here contain more clay mixed into the limestone than in Puligny-Montrachet to the south, and this clay content means slightly more water retention and slightly fuller-bodied wines. The defining aromatic profile of Meursault is hazelnut, butter, toasted brioche, and cream, with an undercurrent of stone fruit (peach, nectarine) that emerges with a few years of bottle age. The wines are typically the least tensile of the three great communes when young, more giving and more immediately pleasurable, though the best examples (particularly Perrières and Genevrières) develop considerable mineral complexity with age.
The key Premier Crus to know, moving north to south along the hillside:
Perrières is the most exceptional and the most mineral, the Premier Cru that comes closest to the Puligny style. Thinner soils, more rock, higher elevation; the result is tighter, more tense, and more age-worthy than typical Meursault. Jean-Marc Roulot's Meursault-Perrières is considered one of the greatest white wines in Burgundy, full stop.
Genevrières sits stylistically between Perrières and Charmes, generous but with more backbone than Charmes, mineral but more accessible than Perrières. Comtes Lafon makes a benchmark version.
Charmes is the most "Meursault of Meursaults," the roundest, most buttery, most hedonistically immediate of the three. Lower elevation, slightly heavier soils; the result is a wine that luxuriates in oak and cream. Comtes Lafon's Charmes is the archetype.
Gouttes d'Or and Poruzots are less prominent but well-regarded; Poruzots tends to be nuttier and more savory in character.
The benchmark producers:
Domaine des Comtes Lafon (run by Dominique Lafon) is the reference domaine for Meursault. Lafon converted to biodynamic viticulture in the 1990s and has brought meticulous precision to all three major Premier Crus (Perrières, Charmes, Genevrières), plus a village-level monopole, Meursault Clos de la Barre. These wines are built for aging and represent some of the most profound white Burgundies produced anywhere.
Domaine Roulot (run by Jean-Marc Roulot, who is also a well-known French actor) produces the single most precise, tensile interpretation of Meursault, less opulent than Lafon and more intellectually rigorous. The Meursault-Perrières is the headline bottling, but even the village-level Meursaults from Roulot are benchmark examples of the commune.
Domaine Coche-Dury (Jean-François Coche, now transitioning to son Raphaël) is the most coveted Meursault producer and one of the most coveted producers in Burgundy. The production is tiny, often only a few hundred cases of each wine, and the pricing reflects demand that far outstrips supply. Coche-Dury Meursault Premier Crus sell for $500–$2,000+ per bottle; the Corton-Charlemagne can approach $5,000. The winemaking philosophy was natural and low-intervention before that phrase became a marketing category.
Domaine Patrick Javillier is the value recommendation, consistently excellent village-level Meursault at a fraction of the price of the domaines above. For guests who want to discover Meursault without the Grand Cru price point, Javillier is the honest answer.
Pro Tip: When a guest wants the best white Burgundy and doesn't know where to start, Meursault is usually the right entry point. It's the most immediately accessible of the three great communes, the richness is more obvious, the style is more generous, and even a village-level Meursault from a good producer delivers a convincing argument for why white Burgundy is different from every other white wine in the world. "If you've never tried white Burgundy, start here: hazelnut, cream, stone fruit, all from Chardonnay, all from a specific limestone hillside. There's nothing quite like it."
Puligny-Montrachet, The Most Tense and Mineral
If Meursault is Burgundy's most welcoming white wine, Puligny-Montrachet is its most demanding, and most rewarded. Puligny is widely regarded as the greatest white wine village in the world, a claim it can make because no other commune of comparable size contains a higher concentration of Grand Cru white wine vines. The style is fundamentally different from Meursault: where Meursault gives richness first, Puligny gives tension first. The acidity is higher, the minerality is more evident, the fruit character is less overtly ripe (citrus and white peach rather than yellow peach and brioche), and the finish is longer and more linear.
The geological explanation is the shift in soils: Puligny sits on thinner, purer limestone than Meursault, with less clay and better drainage. Chardonnay planted in these conditions has to work harder, as the vines stress slightly, producing smaller berries with higher skin-to-juice ratios and more concentrated flavors. The resulting wines have a quality wine professionals call "tension": the sense of competing forces in the glass, richness and tautness, generosity and restraint, that holds your attention over a long finish.
The four Grand Crus at the apex of white Burgundy all cluster at the communal boundary between Puligny-Montrachet and Chassagne-Montrachet:
Le Montrachet (8 hectares) is the greatest white wine Grand Cru in Burgundy and by many accounts the greatest white wine produced anywhere on Earth. It straddles the communal boundary, roughly half in Puligny and half in Chassagne, and is vinified by more than a dozen producers who hold parcels of varying sizes. The site benefits from optimal mid-slope exposure, a specific combination of brown oolitic limestone and clay that is richer than the vineyards above yet better drained than those below, and a gentle, perfectly angled southeast aspect that maximizes sun exposure. The wine achieves maximum richness simultaneously with impossible tension; it is simultaneously the most opulent and the most structured Chardonnay. Alexandre Dumas reportedly wrote that it should be drunk "kneeling, with head bowed." Current release pricing ranges from $1,500–$4,000+ depending on the producer; parcels held by Domaine de la Romanée-Conti (1.52 hectares) command $5,000+ per bottle at auction. Other important owners: Domaine Leflaive, Bouchard Père & Fils, Comtes Lafon, and Baron Thénard (via Drouhin for négociant bottling).
Chevalier-Montrachet (7.4 hectares) sits directly above Le Montrachet on the slope, with the same commune boundary, thinner soils, and higher elevation. The result is the most tensile, the most mineral, and the most age-demanding of the four Grand Crus. Less immediately approachable than Montrachet, but exceptional in its precision and longevity. Domaine Leflaive's Chevalier is the undisputed benchmark and typically prices between $500–$1,500+.
Bâtard-Montrachet (11.9 hectares) sits below Le Montrachet on the slope, between Montrachet and the village. Deeper soils, more clay, more generous and riper wines: the most immediately accessible of the four Grand Crus. Shared between Puligny and Chassagne. Strong producers: Étienne Sauzet, Leflaive, Michel Niellon.
Bienvenues-Bâtard-Montrachet (3.7 hectares) lies entirely within Puligny, carved out of the upper portion of Bâtard. The name translates to "Welcome, Bâtard," a pleasantly absurd appellation name that nonetheless identifies wine of Grand Cru quality. The rarest of the four; Leflaive is the benchmark.
Domaine Leflaive is the most important estate in Puligny-Montrachet and arguably in all of white Burgundy. Anne-Claude Leflaive converted the domaine to biodynamic viticulture in the 1990s; since her death in 2015, it has been run by Brice de La Morandière. The domaine owns holdings in all four Grand Crus plus exceptional Premier Crus: Clavoillon, Les Pucelles (the best-known), and Les Combettes. Leflaive wines represent the benchmark for Puligny's precision-and-mineral style. Chevalier-Montrachet is the flagship.
Domaine Étienne Sauzet, run by Benoît Riffault (Étienne Sauzet's grandson-in-law), is the other benchmark producer for all levels of Puligny. Particularly strong across the Premier Cru tier.
Pro Tip: The Meursault vs. Puligny distinction is the white Burgundy conversation you will have most often on the floor, and the key is to frame it as a preference question rather than a quality question. They are both exceptional; they're simply different. "Meursault is richer and more immediately welcoming: hazelnut, cream, butter. Puligny is more tense and mineral: citrus, white flowers, a kind of electric precision. If you tend to like wines that open up over an evening and reward patience, Puligny. If you want something that's brilliant in the first glass, Meursault." That framing serves the guest without implying one is better than the other.
Chassagne-Montrachet, The Dual Identity
Chassagne-Montrachet occupies a unique position among the great Côte de Beaune communes: it is the only one that produces significant volumes of both white Chardonnay and red Pinot Noir at high quality levels simultaneously. It sits directly south of Puligny-Montrachet, sharing the Le Montrachet and Bâtard-Montrachet Grand Crus, and extends southward to St-Aubin and the beginning of the transition to the Côte Chalonnaise.
The white Chassagne style sits between Meursault and Puligny in the stylistic spectrum, neither as overtly rich as Meursault nor as tightly wound as Puligny, but with its own distinct character. Chassagne whites tend toward hazelnut and almond rather than butter and cream; there is an earthiness to the wines, a slightly rustic texture, that distinguishes them. The limestone base is similar to Puligny, but the soils are subtly heavier in the upper sections and more complex in their mix of limestone debris, marl, and brown soils. The best Chassagne whites, particularly those from Ruchottes-Montrachet (a Grand Cru entirely within Chassagne), Morgeot, and Caillerets, rival Premier Cru Puligny in quality and often offer better value.
Criots-Bâtard-Montrachet is the fifth Grand Cru in the Puligny/Chassagne cluster, lying entirely within Chassagne at only 1.57 hectares, the smallest Grand Cru in the Côte de Beaune. It is rarely seen and highly collectible.
The red Chassagne wines are underrated and undervalued. Lighter in body and color than Pommard, more earthy and rustic than Volnay, they offer a strawberry-fruited, silky Pinot Noir style that represents excellent value. The key is that the same parcels which could theoretically produce white wine often produce red wine in Chassagne; the grower's choice. White always commands the premium, so some producers replant to Chardonnay over time, but the traditional reds from producers like Ramonet retain a following.
The most important Chassagne producers:
Domaine Ramonet is the benchmark for Chassagne white and red alike. Their Montrachet, Bâtard-Montrachet, and Ruchottes-Montrachet are among the finest white wines produced in Burgundy. Ramonet is also known for excellent village-level Chassagne-Montrachet at prices well below the Grand Cru stratosphere, one of the best value propositions in the Côte de Beaune for guests wanting serious white Burgundy without the top-tier price. The winemaking at Ramonet is relatively traditional, and the wines reward patience.
Domaine Jean-Noël Gagnard (and its sister domaine, Blain-Gagnard, run by his daughter) produces excellent Premier Cru Chassagne across both colors.
Marquis de Laguiche is the largest single owner of Le Montrachet (1.96 hectares) and bottles through Joseph Drouhin as négociant. The Marquis de Laguiche Montrachet is one of the most consistently available and reasonably priced (by Montrachet standards) expressions of the Grand Cru.
The naming convention matters on the floor: both Puligny and Chassagne added "Montrachet" to their village names in the early 20th century to leverage the Grand Cru's prestige, exactly as Gevrey added "Chambertin," Chambolle added "Musigny," and Vosne added "Romanée." This means a label reading "Chassagne-Montrachet" without a vineyard designation is a village-level wine, not a Grand Cru. The Grand Cru appears only as "Le Montrachet" or "Bâtard-Montrachet," with no commune name.
Pro Tip: Chassagne-Montrachet is the sleep-well recommendation on a white Burgundy list, the wine you suggest to a guest who wants Grand Cru-adjacent quality without the Grand Cru invoice. "Chassagne is right next door to Puligny; they actually share Le Montrachet. The style is slightly earthier, a bit more rustic in the best sense, and you can find excellent village-level and Premier Cru bottles for a fraction of what Puligny or Meursault commands. Ramonet makes the benchmark; even their village-level Chassagne is remarkable." That recommendation builds trust and brings guests back.
The Supporting Cast, St-Aubin, Santenay, and the Côte de Beaune in Context
The Côte de Beaune does not end at Chassagne-Montrachet, and a complete professional understanding of the region requires knowing the less-celebrated communes that surround the three great white wine villages. These communes, particularly St-Aubin, offer some of the most compelling value propositions in all of Burgundy and deserve a place on any well-curated wine list.
St-Aubin is the insider's Côte de Beaune. The commune sits slightly inland and uphill from Puligny and Chassagne, at higher elevation on the same limestone escarpment. Its wines do not have the prestige of its famous neighbors, but they are made from the same grapes, in the same climate, on the same geological formation, and frequently by talented producers who also make wine in Puligny or Chassagne. With more than 30 Premier Cru designations, St-Aubin offers remarkable diversity. The best Premier Crus, En Remilly (directly above Chevalier-Montrachet, and sometimes indistinguishable from a lesser Puligny Premier Cru in a blind tasting) and La Chatenière, deliver precision, mineral character, and genuine depth at prices 50–75% below comparable Puligny. The wines are almost entirely white, though some excellent red St-Aubin exists. Key producers: Domaine Hubert Lamy (the benchmark, particularly for En Remilly), Marc Colin, Gilles Bouton.
Santenay marks the southern terminus of the Côte de Beaune and the beginning of the transition toward the Côte Chalonnaise. The wines here are predominantly red Pinot Noir, earthy, somewhat rustic, lighter than Pommard, but honest and food-friendly. They represent the most southern expression of the Côte d'Or's Pinot Noir style. Santenay lacks the prestige of the northern communes but offers good value in an appellation that has not attracted speculative pricing. There are some Premier Crus worth knowing: Gravières and La Comme.
The broader Côte de Beaune appellation. "Côte de Beaune" as a standalone appellation (not "Côte de Beaune-Villages") is actually a small appellation covering specific hillside plots outside the main communes. "Côte de Beaune-Villages" is a broader blending appellation covering red wines from a range of smaller communes in the region. Neither carries the prestige of the village appellations, but both are found on wine lists and need to be understood correctly.
The Three Great White Communes. A Comparison:
| Commune | Dominant Style | Key Descriptor | Best Grand Cru | Benchmark Producer | Price Tier | |---|---|---|---|---|---| | Meursault | Rich, buttery, hazelnut | Opulent | None (Perrières = GC quality) | Coche-Dury, Lafon, Roulot | $$$ | | Puligny-Montrachet | Tense, mineral, citrus | Precise | Le Montrachet, Chevalier | Leflaive, Sauzet | $$$$ | | Chassagne-Montrachet | Earthy, nutty, dual identity | Rustic depth | Le Montrachet (shared), Bâtard | Ramonet, Gagnard | $$–$$$ |
Aging the Côte de Beaune. White Burgundy is routinely and destructively drunk too young. Village-level Meursault peaks at 5–8 years from a good vintage; Premier Crus typically need 8–12 years; Grand Crus can develop for 20–30 years. There is also the phenomenon known informally as "white Burgundy reduction" or "premox," premature oxidation, which affected many bottles from the late 1990s and early 2000s due to changes in cork and cellar practices. Most serious producers have resolved the issue, but it remains relevant when advising guests on older vintages in the market.
The Côte de Beaune also produces red wines that deserve recognition in a service context: a guest who orders Volnay or Pommard is making a sophisticated choice and deserves to know that their wine represents the best of what Burgundy's most elegant hillside produces in red form.
Pro Tip: St-Aubin is the recommendation that identifies a knowledgeable sommelier. When a guest says "I love Puligny-Montrachet but can't justify the price tonight," St-Aubin is the answer, and specifically Hubert Lamy's En Remilly. "It's literally made from vines on the hillside directly above Chevalier-Montrachet. Different appellation, same geology, a fraction of the price. If you don't tell anyone what's in the glass, they'll assume it's a Puligny Premier Cru." That kind of recommendation builds lasting relationships.